Overview of the e commerce landscape in asean, the current state of e commerce development in each of the ams and its growth potential 3. The deal was concluded in november 2018, but the text was finally released last week. Several global and regional websites are fighting tooth and nail for market share, with some local players using their weight in singapore as a foothold to expand abroad. Asean agreement on e commerce is signed in singapore 12 nov 2018 on the sidelines of the 33rd asean summit in singapore, the economic ministers of the delegate countries signed the asean agreement on e commerce, which is part of the implementation of the asean work programme on electronic commerce 20172025. The handbook highlights how ecommerce impacts traditional competition dynamics, as well as outlines policy considerations. Mar 27, 2019 in the meantime, asean has begun to make forward progress on another key area of importance with the signing of an agreement on electronic commerce ecommerce.
Competition assessment framework for competition issues in e commerce sector developed2. Thecrec centerfor researchin electronic commerce at the universityof. Contribute to creating an environment of trust and confidence in the use of e commerce in the asean region. An introduction to ecommerce in malaysia asean business news. Facilitate crossborder ecommerce transactions in the asean region. The asean economic ministers signed the asean agreement on ecommerce on.
Economic outlook for southeast asia, china and india. An efficient ecommerce marketplace requires information and communication technology infrastructureincluding internet access, speed. The asean ecommerce agreement will streamline some of the current regulations to create an environment of trust and confidence in the use of ecommerce in the region and to promote inclusive. Asean s economic performance continues to outperform the global average. The short answerit provides the groundwork for the future. Situating ecommerce within asean aec aec 2025 blueprint enhanced connectivity and sectoral cooperation ecommerce asean shall intensify cooperation on ecommerce building upon article. Floh %dud\uh dqg 0dulh 6lfdw dv zhoo dv wzr lqwhu national consultants chris connolly and ian walden. Facilitate crossborder e commerce transactions in the asean region. In the plan, member countries were urged to accelerate the development of science. Asean ict masterplan 2020 launched in november 2015, aims. Asean 6 my of smes have adopted ecommerce 10% build capabilities improve productivity ecommerce outgrow offline business by. In the march 2008 meeting of the asean working group on ecommerce and ict. Review of ecommerce legislation harmonization in the. The handbook highlights how e commerce impacts traditional competition dynamics, as well as outlines policy considerations and advocacy strategies to address the challenges of enforcing competition law with the rise of e commerce activities.
Republic of viet nam, member states of the association of. Top 10 e commerce sites in singapore 2019 with welldeveloped infrastructures and a high income, digitallysavvy population, singapore is a very mature market for e commerce. Contribute to creating an environment of trust and confidence in the use of ecommerce in the asean region. To make the full potential of the ecommerce market in asean. Ecommerce cooperation in asean 19972017 ecommerce cooperation in asean has a long history as the seeds for cooperation can be traced back to the asean vision 2020 plan that was launched in. The e commerce legislation harmonization focused on electronic transactions laws. Build and strengthen capacity of competition authorities to identify detect and address anti competitive activities in the e commerce sector. Asean agreement on electronic commerce asean legal. Asean economic ministers ink first ecommerce agreement. Asean has a young population as half of its 640 million people are less than 30 years old. Electronic commerce or e commerce in southeast asia is the buying and selling of products and services over the internet in the countries of southeast asia. Aseans economic performance continues to outperform the global average. E commerce in asean e commerce markets have grown significantly within asean over recent years.
In central asia, there are three unexpected problems customs officials found as ecommerce increased parcel flows. According to a we are social report, in 2018, there. It focuses on the economic conditions of association of southeast asian nations. Article 3 scope this agreement shall apply to measures adopted or. Nov 24, 2019 association of south east asian nations asean is the seventhlargest economy in the world. Asean e commerce initiatives e asean framework agreement adopted by leaders in 2000. Ecommerce and ride hailing have been under the spotlight. Mar 14, 2019 indonesias ecommerce industry holds a lot of promise for foreign investors. Build and strengthen capacity of competition authorities to identify detect and address anti competitive activities in the ecommerce sector. My experiences in starting up his e commerce platform the stumbling block during the early days of start up wish list for government to help e commerce start up and growing the ecosystem in thailand and asean the strengths and weaknesses of thailand or asean policies in promoting e commerce in the market my biggest concern in the next 35 years. The economic outlook for southeast asia, china and india is a biannual publication on regional economic growth, development and regional integration in emerging asia. Pdf the need to promote crossborder ecommerce transaction in the asean region to maximize the benefits of regional economic. Overview of the ecommerce landscape in asean, the current state of ecommerce development in each of the ams and its growth potential 3.
The easean reference framework for ecommerce legal infrastructure 2001 accelerated by the regional economic integration in the establishment of asean economic community aec towards a single market and production base asean free trade agreement with dialogue partners e. In the meantime, asean has begun to make forward progress on another key area of importance with the signing of an agreement on electronic commerce ecommerce. An asean roadmap for ecommerce should be commissioned, and a multiyear project set up to tie together regional, bilateral and national activities in one coordinated package. Nov 29, 2018 meanwhile, e commerce in indonesia will only get bigger. Asean is expected to write a new growth story with its rich resource reserves and established manufacturing base which will only be strengthened by the regional economic integration agenda of the asean economic community aec. Nov, 2018 a version of this article appeared in the print edition of the straits times on november, 2018, with the headline asean ministers ink deal to grow e commerce as summit starts.
Asean has laid out important policy measures and frameworks. Pdf jurnal e commerce vincent jonathan gunawan academia. Aec blueprint 2025 to intensify cooperation on ecommerce with a view to developing an asean agreement on ecommerce to facilitate crossborder ecommerce transaction. Association of south east asian nations asean is the seventhlargest economy in the world. Insights and trends of ecommerce in malaysia market analysis one of the most dynamic countries online in southeast asia, malaysia is a very attractive market for ecommerce. Asean needs to keep the momentum of rising investment in the ict sector. With 125,000 new users coming onto the internet every day, the asean digital economy is projected to grow significantly, adding an estimated. Asean is expected to write a new growth story with its rich resource reserves and established manufacturing base which will only be strengthened by the regional economic integration agenda of.
While some use e commerce and e business interchangeably, they are distinct concepts. Forecasted size of ecommerce market in the asean region from 2015 to 2025 in billion u. An asean roadmap for e commerce should be commissioned, and a multiyear project set up to tie together regional, bilateral and national activities in one coordinated package. Research manual containing the prescribed methodologies, reportorial. Aseans total ecommerce revenue will increase by almost 200%. The 2018 report looks into the investment landscape and implications of digital economy and ecommerce in asean, and also discusses the policy options and digital economy strategy for the region. Southeast asian nations asean hereinafter collectively referred to as member. Meanwhile, ecommerce in indonesia will only get bigger. With 630 million people, a growing middle class and rising internet penetration, sea is often considered to be the next gold rush for ecommerce. As of 2010, it represents around 9% of the worlds population and its internet users represent.
Electronic commerce or ecommerce in southeast asia is the buying and selling of products and services over the internet in the countries of southeast asia. Developing asia in the era of crossborder ecommerce economic. Developing asia in the era of crossborder ecommerce. The easean reference framework for ecommerce legal infrastructure 2001 accelerated by the regional economic integration in the establishment of asean economic community aec towards. But many significant roadblocks stand in the way of realizing this potential.
Economic ministers from the association of southeast asian nations asean on monday nov 12 signed an agreement to facilitate crossborder ecommerce transactions within the region. These practices reached southeast asia during the dotcom mania in the 1990s. Ecommerce asean one vision one identity one community. The 2018 report looks into the investment landscape and implications of digital economy and ecommerce in asean, and also. E commerce growth in southeast asia is driven by a high mobile internet penetration rate, young consumers and an increase in disposable income. Forecasted size of e commerce market in the asean region from 2015 to 2025 in billion u. Brunei darussalam, cambodia, indonesia, lao pdr, malaysia, myanmar, the philippines, singapore, thailand and viet nam. The internet economy is a broader concept than ecommerce and ebusiness. China tends to be a main engine of ecommerce growth.
The asean offers huge business opportunities, especially ecommerce by connecting merchants with consumers across the region. Aec blueprint 2025 to intensify cooperation on e commerce with a view to developing an asean agreement on e commerce to facilitate crossborder e commerce transaction. Asean agreement on ecommerce is signed in singapore gip. We, the heads of governmentstate of brunei darussalam, the kingdom of cambodia, the republic of indonesia, the lao peoples democratic republic, malaysia, the union of myanmar, the republic of the philippines, the republic of singapore, the kingdom of thailand, and the socialist republic of viet nam, member states of the association of southeast asian nations hereinafter referred. Digital integration is harnessing the digital economy to power and accelerate intraregional trade and growth. Top 10 ecommerce sites in singapore 2019 with welldeveloped infrastructures and a high income, digitallysavvy population, singapore is a very mature market for ecommerce. The country has more than million internet users and a burgeoning consumer market riding on the growing. We, the heads of governmentstate of brunei darussalam, the kingdom of cambodia, the republic of indonesia, the lao peoples democratic republic, malaysia, the union of myanmar, the republic of the philippines, the republic of singapore, the kingdom of thailand, and the socialist republic of viet nam, member states of the association of southeast asian nations. This statistic presents the value of the ecommerce market in southeast asia from 2015 to 2019 and a forecast for 2025. The handbook highlights how ecommerce impacts traditional competition dynamics, as well as outlines policy considerations and advocacy strategies to address the challenges of enforcing competition law with the rise of ecommerce activities. The country has more than million internet users and a burgeoning consumer market riding on the growing accessibility of mobile internet in the country. According to a we are social report, in 2018, there were 391 million mobile internet users in indonesia, thailand, malaysia, singapore, philippines, and vietnam alone. In e commerce, information and communications technology ict is used in. Overview of the current retail e commerce markets in asean and 22their likely evolution 3.
Though the singaporean e commerce market is more mature and the malaysian market is more dynamic, in indonesia, thailand, the philippines, and vietnam, e commerce is still at a very early stage and remains an important reservoir of growth for asean. Ecommerce growth in southeast asia is driven by a high mobile internet penetration rate, young consumers and an increase in disposable income. E commerce cooperation in asean 19972017 e commerce cooperation in asean has a long history as the seeds for cooperation can be traced back to the asean vision 2020 plan that was launched in 1997. A middleincome country with a digital population of more than 20 million people, malaysia attracts appetites both from local and global companies interested in grabbing. Aec blueprint 2025 to intensify cooperation on ecommerce with a view to developing an asean. The number of internet users in southeast asia, and particularly in the 6 largest asean countries, add up to create a largely untapped market. Economic ministers from the association of southeast asian nations asean on monday nov 12 signed an agreement to facilitate crossborder ecommerce transactions. Asean ecommerce initiatives easean framework agreement adopted by leaders in 2000. Through the governments economic transformation programme etp, a number of key service industries have been heavily promoted and subsidized in order to make this goal become a reality one of which is ecommerce.
Embracing the ecommerce revolution in asia and the pacific asia is the worlds largest ecommerce marketplace and continues to grow rapidly. My experiences in starting up his ecommerce platform the stumbling block during the early days of start up wish list for government to help ecommerce start up and growing the ecosystem in thailand and. It focuses on the economic conditions of association of southeast asian nations asean member countries. Since 2015, the number of internet users in the six largest economies in asean has 1risen from 244 million to 283 million, and this growth is projected to continue at an annual rate of 17. Between 2015 and 2020, the ecommerce penetration into chinese foreign trade is estimated to increase at the rate of 20%40% per year, higher than the annual growth rate of international trade in goods.
After the dotcom bust, native e companies have seen promising and fast growth in their sector. The handbook was completed by ccs with inputs from asean member states. Embracing ecommerce in asia and the pacific asian development. Asean is the fastest growing internet market in the world. Between 2015 and 2020, the ecommerce penetration into. In recent years, the malaysian government has worked tirelessly to achieve their goal of becoming a highincome nation by 2020. Indonesias ecommerce industry holds a lot of promise for foreign investors. Asean ministers ink deal to grow ecommerce as summit starts. Asean agreement on ecommerce is signed in singapore 12 nov 2018 on the sidelines of the 33rd asean summit in singapore, the economic ministers of the delegate countries signed the asean. The quadrupling of ecommerce in asean represents a 62 per cent compound annual growth rate over the three years. Jan 08, 2020 this statistic presents the value of the e commerce market in southeast asia from 2015 to 2019 and a forecast for 2025. Competition assessment framework for competition issues in ecommerce sector developed2.
A version of this article appeared in the print edition of the straits times on november, 2018, with the headline asean ministers ink deal to grow ecommerce as summit starts. This approach would help individual member states as well as the asean secretariat to monitor progress against the 2015 targets for e commerce. The asean e commerce agreement will streamline some of the current regulations to create an environment of trust and confidence in the use of e commerce in the region and to promote inclusive growth and narrow development gaps among the 10 asean countries. Ecommerce has becoming increasingly important in asean.